“There are two possibilities if someone wants to start a new business, either to buy it or to establish it. In the first case, what is needed is capital while for the second option it is necessary to have ideas but sometimes it is not enough”.
In the handbook, young entrepreneurs will find the essential piece of information which is necessary not only to evaluate the entrepreneurial idea but to sort the factors out in order to put the idea into practice.
Moreover, the manual is useful to fix a more precise target concerning finance, marketing and production. Both the Author introduction and the philosophy of globalization chapter were added in the new edition. Globalization era is not a futuristic aspect anymore, it is a combination of systems and mechanisms that small and big enterprises have to take into consideration. Besides sustainable energy resources, a special chapter has been inserted in the book; it is about a widespread sort of tourism, from bed and breakfast to farm holidays. The Author describes it as the “Italian white oil”, an existing incredible network necessary to enhance our country.
Start-up is addressed to master students, entrepreneurs and professional people. |